Something Better is more than just a catchy slogan – it’s the motto we live by. And we know you do too. That’s why we’re bringing something better to life through stories, images, and interactive content right here on the Something Better Hub.

Ever since 2009, we’ve been on a mission of better – better designs, better technology, and most importantly, better vaping experiences. We’re the pioneers of our industry, driven by the passion to continuously improve.

Now, we’re taking on a new way to share these stories of better – both inside blu and out. Welcome to the Something Better Hub, a destination for those who don’t believe in living life by the status quo. Read along as we share stories of musicians, designers, blu consumers, and trending topics. Here, you’ll find people and ideas that inspire, educate, and even make you laugh.

So, what are you waiting for? Better starts here