Your bluprint to living the blu life

We’re sharing stories inspired by flavor from people who live life authentically and boldly, just like us. Because we believe that flavor’s more than just taste – it’s an experience that should be shared. Sit back, relax, and enjoy the blu life… we think you’ll like what we’re crafting up.

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Stefan Huebner, award-winning mixologist and Proprietor of Charlotte, N.C.’s premier cocktail lounge, dot dot dot, sampled our extensive array of flavors and immediately drew a line between essence that defines each flavor and the story behind each cocktail he crafts.

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Eddie Huang (@MrEddieHuang), American chef, restaurateur and food personality, knows that flavor doesn’t solely rely on taste—how we experience flavor also depends on how we perceive our surroundings through sound, smell, sight and touch. Like blu, Huang believes in crafting unique, memorable experiences through all the senses.

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Real blu customer, Chris, works as a video editor here in Charlotte, NC. In his profession, meeting with clients face-to-face is a part of his everyday work. But as a smoker, Chris always worried about clients picking up on the smell of cigarettes, never knowing how someone could react to it.

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Real blu customer, Chris, has overcome major obstacles to achieve his dreams. The professional video editor who resides in Charlotte, NC has always had aspirations of working in film ever since growing up in his small Louisiana town. But after his first year of film school, everything changed.

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